Planning and Execution
Hello, everyone. My name is Paul.
I am a leader, dad, CEO of multiple companies, and executor of long-term projects both small and large.
But, why in the world am I learning about graphic design??
The plan began in Korea, with my very first Macbook Pro.
It was a cold, snowy day, with snowflakes as large as your thumb. (shows thumb for impact)
I had a full stack of Korean Won in my coat pocket, in a white envelope.
You see, in the digital world, people tend to say that Apple is the best brand for creators.
I had to see.
But, I was too busy teaching to use it to its full potential.
And then, it died.
This is it right here. (shows old Mac)
But, before it died, this computer served its purpose for the plan.
In China: imagine thousands of photos, efforts, and events of migrant schools in China
DEPICT how they only study Chinese and…Math.
My one and only graphic design project on this computer.
With its death, the lack of the cloud, and the passing of yet another unreliable external hard drive,
Those shining faces remain somewhere on the internet in China.
My plan requires experience, intricate systems, and people. So, we organized sports, English, art, music, and activities for them.
I learned to plan by organizing 300 volunteers and 1,500 student souls through 15 different locations throughout Greater Beijing (which by the way, one district is bigger than most metropolitan cities),
Documenting it all as a journalist, an artist, and a graphic designer to emerge before you today as a hopeful executive creative director.
So, here was the plan:
Start a Youtube channel in 2017
Learn as much as I can about visual, spoken, and written story-telling in education
as I build a school where one day,
I won’t have to teach 40 hours a week.
Treat it like an external hard drive and make use of cloud systems to keep footage from the past and the future.
Build businesses and passive income until I can afford the best tools and have the skills necessary to write, edit, beautify, and present stories.
When ready, test.
So, we recently tested.
We ran a Google ad for Laemthong Toastmasters for 50 THB a day.
It generated 308 impressions in three days.
Then, with the help of Khun Pipat and honorable Khun Chooluck, we created a recruitment video I would love to show to the group later.
Upon posting, we just wanted feedback.
After three days, the impressions from the Google Ad are 3,110 as of this morning.
A video led to engagement and will ultimately convert to phone calls and inquiries.
To be frank, this is but one example of many examples where visual storytelling leads to actionable impact.
In conclusion, in 2022, graphic design, for me personally, has evolved into every way a person uses their mind:
People CREATE something that leads directly to revenue that supports their lives, hopes, and goals.
Success in a digital ecosystem (with direct ties to this physical space) necessitates more beauty…presentation
Leading to action or inspiration.
And, as we grow here together in learning how to speak our minds,
the desire for self-expression
Heart, mind, and soul.
We are never too old to learn.
Never too old to try.
I can honestly say it was all worth it.
Build a skill. You’ll find many more beneath.
For me, I will be a filmmaker (and something).